3ality Technica Media/Press
Online Articles
Acquisition News- Announced Aug. 24, 2011
businesswire.com- 3ality Digital Acquires Element Technica
hollywoodreporter.com- 3D Production Technology Market Shifts as 3Ality Acquires Element Technica
topsy.com- 3D Tech Titans Tie the Knot
definitionmagazine.com- 3D’s 3ality Buys Main Competitor
studiodaily.com- Q&A: 3ality Technica CEO Steve Schklair
broadcastengineering.com- 3ality Digital acquires rig maker Element Technica
creativecow.net- 3ality Digital Acquires Element Technica
freshnews.com- 3ality Digital Acquires Element Technica
Inside Film.au
BAIT, a 3D action thriller currently in production on Australia's Gold Coast, has been described as "taking the killer shark movie to the next level." According to John Virtue, Head of Sourcing and Operations at the movie's equipment supplier and systems integrator Panavision, it's easy to see why... | Read more >>
Live-Production.tv
On June 6th, the Dutch cable operator Ziggo and Sony produced the first ever live broadcast in the Netherlands. The renowned venue – Paradiso played host to the leaders of the major political parties before the general election on June 9th... | Read more >>
Broadcast Engineering
Later this year Red Digital Cinema will offer a lightweight, compact mounting rig for its 5K EPIC 3-D camera. The rig, made by Element Technica, weighs just over 45lbs — which is very light for such a high-resolution 3-D “beam splitter” setup that accommodates two cameras mounted at a 90-degree angle... | Read more >>
Live-Production.tv
Element Technica will unveil the Pulsar and display production models of the new Neutron 3D rigs at IBC 2010, Stand # 11.F35. The Pulsar is engineered to stereoscopically mount mid-sized and box-style digital cameras such as the Scarlet, Epic, SI-2K, Sony EX3 and P1, mounted with any ENG-style lenses.... | Read more >>
CreativeCow.net
Element Technica will unveil the Pulsar and display production models of the new Neutron 3D rigs at IBC 2010. The Pulsar is engineered to stereoscopically mount mid-sized and box-style digital cameras such as the Scarlet, Epic, SI-2K, Sony EX3 and P1, mounted with any ENG-style lenses.... | Read more >>
Broadcast Engineering
Element Technica has developed an ultra-small Neutron 3-D rig for stereoscopic video capture using small jibs, Steadicams, portable cameras and point-of-view positions.... | Read more >>
DV Culture
Element Technica manufacturer of 3D rigs that are used to stereoscopically mount and control pairs of cameras for 3D image capture, has announced its Quasar 3D rigs will be used exclusively for the 3D telecasts of the world championship soccer tournament from South Africa this summer.... | Read more >>
Broadcast Engineering
For new technologies such as MPEG-4 compression and 3-D television, the World Cup has been like a global proving ground — giving television technicians valuable experience and satisfying end users that the technologies are finally reliable.... | Read more >>
Film and Digital Times
Element Technica Quasar 3D rigs are being used exclusively for the 3D broadcasts of the world championship soccer tournament from South Africa this summer.... | Read more >>
Broadcast Engineering
Switzerland's Host Broadcast Services (HBS), the official host broadcaster for the 2010 World Cup in South Africa (as well as the 2014 World Cup in Brazil), is producing virtually all of the high-definition coverage and providing unilateral HD production, transmission, commentary facilities and associated services for world broadcasters.... | Read more >>
Creative COS.net
Element Technica, leading designer and manufacturer of 3D rigs, announces the company’s Quasar large camera 3D rigs are being employed for the four-camera position 3D production of the 2010 French Open Tennis Championship at Roland-Garros in Paris. The Quasar 3D rig stereoscopically positions pairs of HD cameras for 3D image capture. The French Open matches and 3D telecast are taking place during the two-week period at the end of May and beginning of June.... | Read more >>
B&C Mobile
Element Technica is supplying its Quasar rigs, which will be used mounting Sony HDC-1500 camcorders and Canon zoom lenses, for 3D capture at the World Cup in South Africa writes Carolyn Giardina.... | Read more >>
B&C Mobile
Host Broadcast Services (HBS), the host broadcaster for the 2010 World Cup, will produce 3D coverage of 25 matches using Element Technica 3D rigs equipped with Sony cameras, Canon lenses and Sony 3D processors. It will use a minimum of seven 3D cameras for each match, supported by production trucks from U.K. firm Telegenic and French vendor AMP VisualTV that were airlifted to South Africa last week.... | Read more >>
UrbanFoxTV
Element Technica has launched a compact new 3D rig that would be ideal for Steadicam use or in confined spaces.... | Read more >>
CreativeCow.net
Element Technica, designer and manufacturer of the groundbreaking Technica 3D camera rigs that simplify 3D video production, introduces their new, ultra-small Neutron 3D rig....... | Read more >>
FilmContact.com
Element Technica, designer and manufacturer of the revolutionary Technica 3D family of 3D rigs, has delivered its 50th Quasar 3D rig. The Technica 3D Quasar mounts full-sized and equipped digital cinematography cameras such as the RED ONE, Sony F23/35 and 1500, ARRI D-21 and Genesis in stereoscopic pair configuration..... | Read more >>
TVB Europe
Element Technica has launched a compact new 3D rig, the Neutron, that is designed for lightweight camera heads and would be ideal for Steadicam use or in confined spaces....... | Read more >>
Sportsvideo.org
Element Technica has introduced the new, ultra-small Neutron 3D rig. The rig can be used in feature films as well as sports or entertainment coverage, and is designed to mount lightweight 3D camera packages for stereoscopic video capture from smaller jibs, Steadicams, portable camera, and point-of-view positions...... | Read more >>
live-production.tv
Element Technica, designer and manufacturer of the groundbreaking Technica 3D camera rigs that simplify 3D video production, introduces their new, ultra-small Neutron 3D rig. 3D stereoscopic feature film production crews, as well as those who produce sports and entertainment venue programs, have anxiously awaited the Neutron, which is designed to mount lightweight 3D camera packages for stereoscopic video capture from smaller jibs, Steadicams, portable camera and point-of-view positions... | Read more >>
Videography.com
Videography Announces 2010 NAB Best of Show Vidy Award Winners..... | Read more >>
Jim Baker's Ephemera
I had two days put aside for NAB this year, and did the show floor Tuesday but rather bizarrely I had a fall in the street that evening and ended up with a trip to ER, as I hit my head and got a nasty gash...... | Read more >>
negative spaces.com
Element Technica, makers of excellent, incredibly useable accessories and mounting hardware for the Red One, has sold only 54 of their Quasar 3D Beamsplitter rigs since 2009. From what I've been able to ascertain, this is the most practical rig available for larger camera bodies in a Stereoscopic, beamsplitter configuration. If there's only 54 of them out there, then there's most likely even less qualified technicians who know how to correctly set them up and operate them. You get my drift? Want to be in demand? Learn 3D...... | Read more >>
2 Pop
Offhollywood Brings Unique Vision III 3D Lens Technology to Production Market..... | Read more >>
FilmCast Entertainment
Panavision has added to its rental inventory the Element Technica Quasar 3D Rig fitted with Panavision Genesis cameras and Primo prime lenses. The modular rig was reviewed in a mini workshop Q& A presented by the the Society of Camera Operators (SOC) and held at The Motion Picture & Television Fund Country Home in Woodland Hills..... | Read more >>
newsvine.com
Filmcast Live!: Quasar 3d / Panavision At The Soc.... | Read more >>
Digital Video
When writer/director Gareth Maxwell Rogers decided to shoot the psychological thriller The Mortician in 3D, cinematographer Michael McDonough opted to use Element Technica’s new Quasar 3D rig.... | Read more >>
High Def.com
I had the chance to get trained on the new series of 3D Rigs from Element Technica intended for sale in the exploding 3D market. They manufacture three sizes. “QUASAR,” the largest, for full size Sony F23-F35, 1500, F900R or the Red One, and Phantom cameras equipped with prime or zoom lenses. .... | Read more >>
Broadcast Engineering
3-D World Cup plans come into focus
Element Technica is in a prime position to supply rigs for the Host Broadcast Services (HBS) production of select World Cup matches in 3-D. The Los Angeles-based camera kit specialist has been testing its Quasar rigs with HBS in South Africa. Quasars can be configured either as a beam-splitter (mirror) system for close work with wide lenses or, as is most likely for sports, as a side-by-side system for use with extreme focal lengths... | Read more >>
TV Technology
What's in Store for 3D Tools at NAB
Just as 2009 marked the final phase of the DTV transition in America, 2010 will be known as the year that the 3D revolution began in earnest, partly thanks to "Avatar"'s spectacular box office performance. By the same token, it looks like 3D will be touted as the "next big thing" at the NAB Show. Despite a sluggish economy, the launch of 3DTV by ESPN, Discovery, DirecTV and Europe's BSkyB is pushing the 3DTV train down the track and possibly creating a temporary seller's market for 3D content much as existed for HD programming in the early years of the HD revolution. Hence, it behooves pioneering producers to scour the NAB Show for 3D production tools... | Read more >>
TVB Europe
World Cup kit suppliers revealed
Despite FIFA's efforts to prevent technology vendors from associating themselves with this summer's World Cup, we can unmask the main suppliers, reports Adrian Pennington. | Read more >>
SAT Television.com
World Cup kit suppliers revealed
Despite FIFA's efforts to prevent technology vendors from associating themselves with this summer's World Cup, we can unmask the main suppliers, reports Adrian Pennington. | Read more >>
highdef.com
HD TIPS: 3D RIGS FOR SALE OR RENT | Read more >>
APB-NEWS.com
ET’s Quasar 3D rigs scaled to fit matching lenses, suit any format | Read more >>
Market Saw
I.E. Effects Creating Groundbreaking S3D Experience for 2010 World's Fair | Read more >>
Millimeter Magazine
3D movie-making has traditionally been a big-budget production, requiring twice as many cameras and twice as much film and data as 2D productions. Today, however, the development of technologies including Red Digital Cinema Red One cameras and Element Technica 3D camera rigs have enabled high-quality 3D production on smaller budgets than those of the 3D B movies of 1950s. | Read more >>
Millimeter Magazine
Offhollywood Takes ‘The Mortician 3D’ to Another Dimension With State-of-the-Art 3D Production Gear, Technical Support, and Talent | Read more >>
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